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Choosing A Hearing Aid

Choosing A Hearing Aid

There are three main factors that influence hearing aid selection:

Audiological or hearing loss requirements

Style or model preferences

(“behind-the-ear” or “in-the-ear” styles)

Lifestyle requirements

(technological needs, e.g. wireless connectivity)

“Sounds of Life Audiology” will work with you to select the most appropriate hearing aids.

Hearing Aid Styles

Hearing aids come in a range of styles from

more traditional styles to modern stylish and sleek styles.

The place where hearing aids are worn is the simplest way of categorising hearing aid styles.

Invisible-in-the-Canal (IIC) & Completely-in-the-Canal (CIC):


  • Sits deep in ear canal
  • Smallest and most discreet
  • Sits deep in the ear canal and virtually invisible
  • Generally suitable for mild to moderate hearing loss

In-the-Canal (ITC) & In-the-Ear (ITE)


  • Sits in the ear
  • Small and discreet (larger than IICs/CICs)
  • Can accommodate sophisticated technology
  • Generally suitable from mild up to severe hearing loss

Standard Behind-the-Ear (BTE) & Receiver-in-Canal(RIC):


  • Sits over the ear with a mould/tip in the canal
  • Wide variety of styles including micro discreet RIC (Receiver in canal) styles
  • Can accommodate sophisticated technology
  • Generally suitable from mild up to severe/profound hearing loss

Hearing Aid Technology

 In consultation with you, your audiologist will help you determine

which hearing aid technology will be good value for you

based on your individual preferences and hearing and lifestyle needs.


“Sounds of Life” is an independent hearing aid provider and offers you affordable hearing aid pricing with quality hearing aids (including invisible hearing aid technology) from the world’s leading brands including Siemens, Phonak, Starkey, Unitron, Resound, Bernafon, Oticon and Sonic Innovation.

Hearing aids help by making speech louder and clearer. This is no mean feat.  Hearing aids need to make soft sounds audible; while at the same time make loud sounds comfortable in a diverse range of situations from very quiet to extremely noisy.

Hearing aids use a range of sophisticated technology to achieve this.

“Basic” technology for hearing in simple situations e.g. 1 to 1 conversation:


  •  Multiple channels for shaping the amplification response to your individual hearing loss
  • Feedback management system to eliminate annoying whistling

“Advanced” technology for hearing in complex situations e.g. group conversations:


  • Noise management systems to reduce background noise

  • Bluetooth wireless connectivity for connection to media devices (e.g. phones)

  • Automatic situation detection for automatic adjustments in different environments.

For more information about hearing aid technology, visit the National Acoustic Laboratories.

“The Audiologist you should see before you sign up anywhere else …Tracy has been so helpful and shares her knowledge wonderfully and explains how aids work and the differences between them.”

C Stanton-Cook